JAEIL COUNTRY CLUB (JAEIL CC) 
CI Project

Founded in 1982 with investment from 70 prominent members of the Korean community in Japan, Jaeil Sports Center was established as a place for friendship, unity, and dialogue, helping future generations reconnect with their ancestral homeland. Its founding vision was to create a green sanctuary in Korea where younger generations could nurture their physical and mental well-being, build relationships with Koreans in their homeland, and return with the familiarity and warmth of coming home. Guided by this philosophy, the center has fostered mutual understanding and cooperation among Koreans in Japan while contributing to Korea’s golfing culture and the development of the local community.
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Remaining true to its purpose, Jaeil Sports Center has established itself as a distinguished club through excellent facilities and attentive service. Continuous investment in facilities and equipment, together with comprehensive staff training, supports its commitment to guest satisfaction. Transparency and openness remain central to its approach to management.

Jaeil Country Club is a distinguished private golf club in Ansan, offering a tranquil retreat within the city. Its beautifully maintained course brings the natural landscape into harmony with the surrounding urban scenery, complemented by attentive service and convenient access from Seoul’s Gangnam district. Overlooking Ansan, the club features a clubhouse inspired by traditional Korean hanok architecture. Reflecting the hopes and aspirations of the Korean community in Japan, it serves as a place for connection, exchange, and shared enjoyment of the game.

The brand symbol evokes two hands gently brought together beneath a sun at its zenith, expressing hospitality, unity, and aspiration. Deep brown conveys tradition and quiet dignity, while gold adds warmth and distinction. Grounded in these essential forms and colors, the visual identity creates a restrained, timeless expression befitting an established private club.




WORK SCOPE
CI Design Development
Signage System Development



CLIENT
JAEIL Country Club I 제일CC
CRAYFISH INC.
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