X-Pro CAR BATTERY
BI Project
Backed by more than 50 years of battery expertise, X-PRO brings DN Automotive’s globally recognized technology to the Korean market. With a network of 300 dealers across 120 countries and 95% of its products exported worldwide, DN Automotive has earned the trust of customers around the globe.
For X-PRO’s launch in Korea, we developed both a new brand identity and a packaging system tailored to the domestic market. At the heart of the identity is the distinctive X-PRO logo, supported by a bold graphic language that expresses the power, endurance, and dependable performance of the batteries.
The X motif extends beyond the logo to create a consistent visual presence across the packaging and other brand touchpoints.
The packaging brings this identity directly to the product, combining strong visual impact with clear differentiation across the range. Red and blue establish the core palette, while selected green accents identify specific product lines. Together, the logo, graphic system, and color coding create a cohesive brand experience—connecting X-PRO’s global expertise with the needs of Korean customers.
WORKSCOPE
CI Design Development
20th Anniversary Emblem Design Development
CLIENT
X-PRO Battery I DN 오토모티브
CRAYFISH INC.
