COSMECHEF COSMETICS
CI.BI Project
COSMECHEF is an independent Korean beauty brand helping lead the K-beauty movement. Inspired by the chef’s table, its logo reflects the care, precision, and creativity behind a thoughtfully prepared skincare recipe. The black-and-white identity is complemented by a circular emblem that brings a softer, more approachable and feminine character to the brand.
Guided by Rustic, Classy, and Understated Elegance, the visual language balances natural warmth with refined simplicity. The brand concept, “a culinary destination for skin,” is expressed through the English slogan “Beauty Gourmet.”
The project expanded the corporate identity into a cohesive brand system, integrating packaging design and brand communication. Through one year of CMO and CDO management services, we aligned strategy, marketing, and design to establish a strong foundation for COSMECHEF’s continued growth.
WORK SCOPE
CI Design Development
BI Design Development
Package Design Development
CMO, CDO Management Service
CLIENT
COSMECHEF I 코스메쉐프
2025. CRAYFISH INC.
