SOON CHUN HYANG HOSPITAL
HI Project
The unified visual identity (UI) for Soonchunhyang University and the Soonchunhyang Medical Center features a symbol mark that visualizes the founding philosophy of "Human Love" and the vision of leaping into the future through the convergence of education and medicine.The English initials "SCH," formed atop a solid rectangular blue plate, create a contrast between organic curves and restrained straight lines. The smoothly flowing curves symbolize respect for life, warm humanity, and holistic care, while the geometric form firmly supporting them represents the precision, expertise, and unwavering trust found in the fields of medicine and academia. The primary color, "Soonchunhyang Blue," signifies academic depth, intellect, and a commitment to cutting-edge medical innovation.By sharing a unified design language and color system, the educational institution (Soonchunhyang University) and the medical institution (Soonchunhyang University Hospital) establish a cohesive identity and a strong external reputation as a global, convergent brand that generates mutual synergy.
WORK SCOPE
HI Design Development
CLIENT
SOON CHUN HYANG HOSPITAL I 순천향 중앙의료원
2024. CRAYFISH INC.
